"United Pressing is the largest vinyl pressing plant in the US, with a close relationship to Jack White’s production emporium Third Man Records nearby, as well as Nashville’s booming analogue music recording scene.
Next year the firm will add 16 presses that should boost daily output to 60,000 records. Millar, director of marketing, won’t say where they found the presses – manufacturing of vinyl records ceased in the early 1980s and competition for presses comes from surprising quarters. The last few machines capable of cutting a metal mother – the stamp that imprints the plastic vinyl – were purchased at auction by the Church of Scientology, whose followers believed that the best way to preserve speeches of the master, L Ron Hubbard, for posterity was a 33⅓ album.
But there’s residual anxiety that the analogue revival is temporary. “Everything comes back once before it goes away for ever,” says VH1’s Bill Flanagan. “If it’s just a nostalgic or hipster-elitest thing, where does that leave us in 10 years? It might be the last gasp of an expiring culture before we all get sucked into the [digital] cloud.”