A House - ‘I Am The Greatest’ from I Am The Greatest (1991)
[HFN 2010: 0]
I was going to do a third instalment in epilogues to my year-end list for pre-2010 music, not so much new ‘discoveries’ as stuff that I knew existed but hadn’t physically or digitally yet acquired, or even simply not gotten into previously (basically, Whipping Boy - Whipping Boy, V/A - Flex Your Head LP, and assorted Boris albums, plus a few others I may mention again). Even this doesn’t quite count as a ‘discovery’ because I’d known for a while that it was something I should really check out: The Irish Times named it joint third in their list of the Top 40 Irish Albums Of All Time, along with one of my favourites, the Radiators’ Ghostown, and just ahead of Van Morrison’s Astral Weeks and behind Loveless and Achtung Baby. Plus, whether I recalled it or not, the single ‘Endless Art’ from this record is always on the radio; a name-checking of great artists along with their dates, it’s as powerful as it is ponderous. And pretentious, which is a lot of the appeal for this band. In this current age of Kanye West and, to a lesser degree, ‘swag’, it’s an idea which has a lot of literal currency; but as an intellectual statement?
They’ve got the punk attitude in spades, too: opening track on the album, ‘I Don’t Care’, is a updating of the Ramones’ ‘I’m Against It’, with a quasi-Joycean verbosity and a video that’s more than a little reminiscent of that scene from Network that I was also re-introduced to this year, yet which retains the same wry apoliticism. Because this was the start of the 90s in Ireland, when the Celtic Tiger was barely a cub, various socially repressive legislation was still in place, and from what I’ve seen on Reeling in the Years fashions still tended towards 1980s colours. The cosmopolitan illusion of more recent years had not yet disguised the smallness of Ireland, its multifarious social, economic and moral bankruptcies. Culture was not yet wholly a vehicle for cash, but still it faced certain, what seem like endless, constrictions, a cold climate for romanticism.
‘I Am The Greatest’ opens with a beat that now sounds out of place in a shallow vision of 90s guitar rock, when in fact things were always that bit more interesting. Over the more typical guitar chords, there’s that oddly startling line “Whatever happened to good music, you know in the days when you could feel it, it was almost sexual”. There follows a lament that for all its easy condemnations is hard to refute as applying equally today; as the lyrics - spoken in varieties of mundane Dublin accents that it’s great to hear in a context like this - say:
“Let’s hope the future holds something better than the present and let’s leave the past alone. The music business is incapable of bringing music to the future, as it sits just waiting to pounce on any third rate trend, milking it to death, once again putting money where the music is not. I only wish I was born before all the great ideas were used.“
The same relevance goes for the guy “thinking how to fiddle ten more pounds on his expenses” despite the datedness of the hairstyle joke. In contrast, “I am the greatest” is the outrageous proclamation of selfhood, artistic potential and a radical redefinition of hype. In a year when Lady Gaga tells her fans they are all stars, “I am the greatest” carries with it the edge in mathematical possibility, while there’s a clear dig at “big mouthed rock stars with opinions on everything and answers to nothing”. Above all, it’s honest in its pretentiousness, undercut with simple irony by that understated guitar line so typical of this style of Irish indie; which is gradually eclipsed by the shouted refrain until it disintegrates into a echo-y loop, and then nothingness. End.