I’m having trouble with Tumblr on Google Chrome - whenever I have the Tumblr dashboard or the individual /blog/ page open, it shoots up to a constantly high level of processing time - 41-51%, on a dual core - and particularly when it’s the active tab. Not only does this make my computer noisy and hot, but if I have too many other tabs open this tends to make the browser crash - it’s been suggested to me that it’s a Flash problem, and that’s usually the plugin that stops responding, but in the Chrome Task Manager it’s clearly the Tumblr page that is hogging the CPU. In general I’m sure there’s lots of stuff on the Tumblr page that could eat up memory or CPU, but this particular problem has just started recently.
I’ve cleared my cache, etc. to no effect - if anybody else is experiencing this or has got any advice, please let me know? (Don’t like the appearance of Firefox, and Chrome is great generally, so I’d like to stick with it if I can)
This seems to fit with the arrival of instant reblogging on Tumblr, which in turn makes the service more like Twitter with its single-click, identikit retweets - streamlining what Rob Horning in the New Inquiry calls the ‘affective labour’ of social media. The removal of the default stage where one is prompted to add even a modicum of commentary perhaps makes things more efficient for some (including Tumblr, who don’t have to load those intermediary pages, which don’t represent publicly visible content to be added to their growing volume) but it’s also a subtle discouragement from adding original comment at all (the ‘original content’ that makes up the post in the first place is not usually itself original, although the same could also be said of a lot of the more conventional comments… B. Michael’s piece on reblog culture and its wider implications is pretty good on this). Whether that’s of concern to most people is of course another question, that can be applied to music as well - it doesn’t seem as if most people actually want to think about the culture they enjoy; and, actually, for a lot of sharing I think almost all of us would prefer that it could, at least, be as ‘pure’ and frictionless as possible, save for the gratifying (and lubricating) tidbits of social interaction which it itself provides*.
*although what’s fundamentally odd about ‘sharing’ of content in the social media sense - though I guess it’s the same as in earlier, pre-technological ideas of ‘sharing’ gossip or information - is that it entails (through virtually costless reproduction of content which one nonetheless usually has to give up the ownership of to create) no dilution of one’s own possession in material or economic terms, which has always been part of the sacrifice and implied moral virtue of sharing, from pre-school to pre-civilisation. So rather than creating solidarity, the internet is destroying it.